Privacy Policy - Show Plates World

1. Who we are

Show Plates World makes and sells custom number plates and show plates through www.showplatesworld.com. We are the data controller for the personal information described in this policy. Our company details are:

If you have any questions about this policy or how we use your information, email us at team@showplatesworld.com or call 0333 038 3117 (Mon-Fri 9:00am - 5:00pm).

2. The information we collect

We collect information you give us and information created when you use our website:

Order and contact details - your name, delivery and billing address, email address and phone number.
Plate details - the registration number, plate design and options you choose.
Documents for road legal plates - photo ID and proof that you are entitled to the registration (for example a V5C logbook), which the law requires us to see (see section 4).
Payment information - payments are taken by our payment providers. We do not see or store your full card details (see section 5).
Messages - what you send us by email, phone or through our chat assistant.
Website usage - information about your device and how you use our website, such as your IP address, browser type, the pages you visit and what you add to your basket, collected through cookies and similar technologies (see section 7).

3. How we use your information and why

We only use your personal information where the law allows us to:

To take, make and deliver your order, send order and dispatch emails, and handle any questions or problems - because this is necessary to perform our contract with you.
To check and record your documents for road legal plates - because the law requires it.
To keep accounting and tax records - because the law requires it.
To prevent fraud and keep our website secure - in our legitimate interests.
To answer your questions, including through our chat assistant - in our legitimate interests in providing good customer service.
To understand how our website is used and improve it (analytics) - only with your consent, given through our cookie banner.
To show you relevant adverts on other websites (remarketing) - only with your consent, given through our cookie banner.
To send you marketing emails - only where the law allows, and you can unsubscribe at any time.

We do not sell your personal information.

4. Documents for road legal plates

As a registered number plate supplier, we must see and record proof of your identity and your entitlement to the registration before we make road legal plates. Acceptable documents include a driving licence or passport and a V5C logbook or other DVLA entitlement document.

We use these documents only to meet this legal requirement. We keep the required record for the period the law sets (currently three years) and then delete it. Show plates do not need any documents.

5. Payments

Card payments, PayPal, Apple Pay and Google Pay are processed securely by our payment providers. Your card details go directly to them and are never stored on our systems. The payment providers use your information to process the payment and to prevent fraud, in line with their own privacy policies.

6. Our chat assistant

Our website has a chat assistant, Reg, which can answer questions and look up your order. Reg is powered by artificial intelligence, and a member of our team may review a conversation or take it over. We keep chat messages so we can deal with your enquiry and improve our service. Please don’t share card details or other sensitive information in the chat.

7. Cookies and similar technologies

Cookies are small files stored on your device. We use:

Strictly necessary cookies - to run the website, keep your basket and take payment. These are always on.
Analytics - Google Analytics and Microsoft Clarity, to understand how visitors use our website. Microsoft Clarity can record how you move around a page (for example clicks and scrolling) to help us improve it.
Advertising - Google Ads, Microsoft Advertising and Meta (Facebook and Instagram), to measure our adverts and show you relevant adverts on other websites and apps.

Analytics and advertising cookies are only used if you agree to them in our cookie banner. You can change your choices at any time using the cookie settings on our website, or block cookies in your browser settings. You can also manage how Google advertises to you on Google’s Ad Settings page.

8. Who we share your information with

We only share your information where we need to, with:

Our courier, so your order can be delivered.
Payment providers, to take payment and prevent fraud.
Service providers who help us run our business, such as website hosting, our online shop platform, email, address lookup at checkout, customer support and chat tools, document storage, analytics and advertising.
Professional advisers, such as our accountants and lawyers.
Authorities, such as the DVLA, police or HMRC, where the law requires us to.

Our service providers may only use your information to provide their services to us.

9. International transfers

Some of our service providers, such as Google, Microsoft, Meta and our payment providers, may process your information outside the UK and Jersey. Where they do, we make sure appropriate safeguards are in place, such as adequacy decisions or approved contract terms, to protect your information.

10. How long we keep your information

Orders and transactions - for as long as we need them to meet our legal, tax and accounting obligations, normally up to six years after the order.
Documents for road legal plates - for the period the law requires (currently three years).
Messages and chat conversations - for as long as needed to deal with your enquiry and any follow-up.
Cookies - for the periods shown in our cookie settings.

After that, we securely delete or anonymise your information.

11. Your rights

You have the right to:

ask for a copy of the personal information we hold about you;
ask us to correct information that is wrong or incomplete;
ask us to delete your information, where we don’t need to keep it;
ask us to restrict how we use your information, or object to us using it;
ask us to send your information to you or another organisation in a portable format;
withdraw your consent at any time, where we rely on it (for example for cookies or marketing).

To use any of these rights, email team@showplatesworld.com. We will reply within one month. Some rights are limited by law - for example, we must keep records we are legally required to keep.

12. Marketing emails

We will only send you marketing emails where the law allows us to. Every marketing email includes a link to unsubscribe, and you can also email team@showplatesworld.com at any time. We will still send you emails about your orders.

13. Keeping your information secure

We use appropriate technical and organisational measures to protect your personal information, including secure (HTTPS) connections and restricted access to our systems. No method of sending or storing information over the internet is completely secure, but we work to protect your information and deal promptly with any issue.

14. Children

Our website and products are not intended for children under 18, and we do not knowingly collect personal information from children.

15. Links to other websites

Our website may link to other websites, such as courier tracking pages or review sites. We are not responsible for how those websites handle your information, so please read their privacy policies.

16. Complaints

If you have a concern about how we use your information, please contact us first at team@showplatesworld.com and we will do our best to put it right. You also have the right to complain to a data protection regulator: the Information Commissioner’s Office in the UK (ico.org.uk) or the Jersey Office of the Information Commissioner (jerseyoic.org).

17. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page.

Last updated: 15/10/2026